Dark Noir, a co-created animated short film by Rafael Grampa, Absolut and Facebook fans worldwide, is a great example of how creative talents can tap into the power of the crowds to develop stunning art projects.
The ambitious challenge invited people around the world to unleash their imaginations and transform their ideas into an animated film. During a live interactive three-week period, on Facebook/Absolut, Grampa encouraged consumers to take part and influence the action and storyline as he wrote it.
To help him transform his 2D characters and script into 3D, Grampa teamed up with Red Knuckles animation studio.
Grampa, Rick Thiele and Mario Ucci and their team of animators then transformed the crowd-sourced suggestions into an animated short film which premiered at MADE Berlin March 2014.
Rafael Grampa is a Brazilian comic book artist and writer. The comics anthology 5 created by Grampa along with Gabriel Bá, Becky Cloonan, Fabio Moon and Vasilis Lolos won the 2008 Eisner Award for Best Anthology.
He is author and artist of the Mesmo Delivery comic and Furry Water, both published by Dark Horse Comics.